It is actually two minutes into the film before we hear what it is supposed to be about. Visual mood music invokes the world and all its peoples. Russell juggles the cliches of US presidential campaigns and corporate imagery. We see senior citizens chat to their grandkids via Skype. We see a beautiful Earth suspended in space, in fact, we see everything but fields of green, red roses too. It looks like an ad for Nike or Adidas or even Enron. (I was reminded of Steve Martin's sinister entrepreneur Gavin Volure in Tina Fey's TV comedy 30 Rock, who made corporate ads full of dreamy images but which failed to disclose what they were actually selling.)
Russell begins by invoking the social network and the world of YouTube, Twitter and Facebook so fervently, so passionately, that the movie begins by being about its own future viral success , a prophecy now extravagantly fulfilled. He shuffles in graphics in the manner of Michael Moore and Al Gore; he deploys the language and rhetoric of grassroots campaigning, channelled campus energy.
The Video got a lot of views and this got out so well that most of the world found out this social issue.
No comments:
Post a Comment